[P1]: 4

Phase 2 Designs

Phase two designs were more fun than the previous phases because I felt like I had more freedom. That being said, working larger makes it difficult to keep all the text within the grid. 

Designers in History

Max Huber

Max Huber was a Swiss designer who helped lay the foundation of the Swiss school of graphic design, aka the type rules that we still learn today. Throughout his career he balanced his time as a freelancer and saving time for his experiments as he continued to create innovative designs. In his layouts he favored clarity, rhythm and synthesis placing a particular emphasis on hierarchy. His designs often explored photos and texts interwoven with blocks of bright colors.

http://www.iconofgraphics.com/Max-Huber/

Bruno Monguzzi

Bruno Monguzzi, another Swiss designer studied in both Switzerland and London. He began working in the design field in the early 60's, helping to shape some of the design of that time. He worked for Studio Bogorri, a famous European design firm, and ended up marrying the daughter of the owner. He lived by his axiom "form follows function." He spend a lot of his carreer designing posters and other typographic layouts all over Europe and eventually began teaching about typography in Lugano. He has won numerous awards for his designs as well as his educational work.

http://issuu.com/prestampa.ch/docs/brunomonguzzi_maestro_of_form_and_function

http://www.artifiche.com/cms/front_content.php?idcat=6&ar=574&v=d&lang=2

Emil Ruder

Emil Ruder, yet another Swiss designer, and worked with other notable designers to establish the Basel School of Design and played a key role in design in the 40s and 50s. He along with several others, including Armin Hofman, helped to formulate the Swiss design styles. Ruder taught that typographies main goal was to communicate ideas. He stressed the use of san-serif fonts and a clear concise style. He also placed an emphasis on the grid and an asymmetric style which is still used today. Ruder also wrote several books on type.

Piet Zwart

Another European designer, Piet Zwart also lead the charge in the modern type world. He believed that work that was done purely for the aesthetic would not stand the test of time, so he incorporated contemporary themes into his work. His work in particular contain constructivist inspirations. He like many other European designers, he designed on the grid and focused on asymmetrical styles. At the beginning of World War II, he was captured by the Germans. After being released he converted to mostly interior and furniture design. 

Paula Scher

Paula Scher is a designer stationed in New York. Her works focus predominately on environmental design with an emphasis in type. Scher makes type larger than life, while still conveying legible messages. She studied at Corcoran College of Art and Design and recieved the AIGA medal 2001. 

Jessica Welsh

Another designer based in New York, one of Forbe's 30 under 30, works on daring modern designs that include type. She has designed for clients like the New York Times, and Adobe, and currently teaches at the School of Visual Arts in NYC. She recently partnered with Sagmeister and they run a very excentric firm together. 

THIS IS MADE OUT OF PENCILS!

[P1]: T3

Here are my phase one computer layouts. Definitely enjoyed more than by hand layouts.

Adrian Frutiger is a famous type designer, who has designed some of the most well known typefaces. Born in 1928, he was the son of a weaver and studied in the traditional calligraphic ways of Europe at the time. Frutiger however did not follow the traditional styles though, and broke away from calligraphy to a more modern style of typography, a more legible word. He spent most of his career working for Deberny & Peignot updating and creating fonts but also worked on some of his own. Frutiger created 30+ fonts in his career, the most famous of which include Univers, Egyptienne, Serifa and Avenir. His type faces are known for being extremely versatile and having many different fonts in the family. Frutiger is heralded as one of the men who helped lay the ground work for digital type. He was won many awards from his innovative work, including The Gutenberg Prize, Medal of the Type Directors Club and Typography Award from SOTA. 

The Univers Grid

The Univers grid is a grid created by Frutiger to help designers establish when is the best time to use specific grid. The first number on the grid represents the fonts thickness, two being the thinnest and nine being the thickest. The second represents the width (kerning), two bring the most expanded and nine being the most pushed together. This grid is significant because it helps designers make a well educated choice about which font to use when and helps determine legibility with the fonts. 

[P1], T2

My first phase layouts.

Phase one of the project included creating 15 layouts using tape and cut type. The type was all provided and included two different weights and three different sizes. The type had to be located in the upper left corner of which ever grid box it was pasted in. Here are a few of my layouts.

[P1]: 1