[P3]:1

Futura

FONT INFOIdentify the following information about your font
_ Sans Serif or Serif
_ Name of the Designer- Paul Renner
_ Other fonts the Designer has designed-
_ Date it was designed- 1924-1927
_ Classification (not just Sans Serif or Serif)- Geometric Linear Sans
_ List its family members: Roman, Italic, Bold...(small caps): light, light oblique, book, book oblique, medium, medium oblique, heavy, heavy oblique, bold, bold oblique, extra bold, and extra bold oblique



Old Style- serif fonts with a difference between thick and thin lines of font but not to striking. Based on calligraphy

Transitional

Modern- Large difference between thick and thin strokes.

Slab Serif- serif fonts with large square serifs.

Sans Serif- a font without the serifs at the ends




















Stoke Weight- the weight or thickness of the lines of a type face. 

Axis/Stress- the orientation on which a type face is placed. Ex: A titled axis would be an oblique font
Small Caps- an upper case version of a font with the same height as the lower case letters. 
Lining Figures- When the numbers in a font follow the baseline and height of the rest of the font.
Non-aligning figures- When the numbers dip above or below the x-height to distinguish numbers from text
Ligatures- When two fonts are specially designed in a type face because they are touching (ft, tt ect)

[P2]:6

For my second trial of the mailer I had a lot better of a time. In class we discussed having a visual theme, and having gotten no good feedback on the last attempt I decided to redo the mailer. This time I focused on one of my key words: femininity. With that in mine I wanted each page to emulate the femininity and fun spirit I thought the font had.

With a few minor tweaks I had my final. See the course blog for that.

[P2]:5

I started my mailer with really no idea what I was looking for. I tried to include all the different images and words I had begun for class but in all honesty I had no idea of a theme or where I wanted to be headed. I wasn't really sure what kind of liberties I could take so this phase was very experimental for me.